o2e brands

Small to Mighty - O2E Brands

In this series, I will highlight those local businesses that I just can’t get enough of.


I’m kicking this series off with a company that truly speaks to my heart, O2E Brands, the Vancouver-based brand-owner of 1-800-Got-Junk?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine.

O2E (Ordinary to Extraordinary) Brands is a remarkable example of small to mighty. Founded in 1989 by the self-proclaimed “university drop out” Brian Scudamore under the flagship brand 1-800-Got-Junk?, Scudamore identified a gap in the market: there was nobody out there excelling at service in the junk removal industry. Investing his last $700 in a used pick-up truck, Scudamore went to work building his vision.

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Fast forward nearly 30 years and Scudamore and his team have built an extraordinary empire of 4 awesome brands. I have personally toured their headquarters, the Junktion, twice and both times walked away feeling excited and inspired by O2E’s journey. The tour guides openly share that it hasn’t been easy and there have been many lessons along the way (one of their many acronym motto’s is WTF - Willing to Fail), but that their commitment to extraordinary has been the lifeblood of their company. Their energy is contagious and it makes you just want to do business with them. (For more information about Junktion Tours, click here. If you’re looking to grow from small to mighty, I highly recommend you organize a team field trip for inspiration.)

One of my favourite parts of the tour is seeing their “Can You Imagine?” wall. As a team they brainstorm goals they want to achieve, even when they have no idea how they’re going to achieve them. Items such as “have 1-800-Got-Junk printed on a Starbucks coffee cup” and “spot an A-list celebrity wearing a 1-800-Got-Junk vest” demonstrate the organization’s belief that anything is possible. Similarly, individual team members openly publish their own Life Goals and they are posted throughout the Junktion.


Every 5 years, Scudamore writes and publishes a “5 Year Painted Picture” for the organization’s future. What I love is that this exercise forces Scudamore and his team to become extremely clear and excited about where they are heading next. (If you’re a business leader and you don’t currently have a written and published Painted Picture, let’s talk.)  They also make sure they have a ton of fun and celebrate along the way.  

I’m personally looking forward to seeing O2E Brands continue to crush their future goals and am cheering them as they go.