Top 8 Reasons to Work With a Sales Consultant


There’s no doubt about it - hiring a consultant is an investment. That being said, hiring a good sales consultant should pay for itself in no time. Whether it’s helping you pave new revenue-generating paths; building systems and processes that help improve sales efficiencies; or eliminating sales waste from the business, hiring a sales consultant will be one of your greatest business moves yet.

Not sure if it’s the right move for you and your business? Here are 8 reasons to hire a sales consultant:

1. A fresh perspective

Do you ever feel like you’re fighting an uphill battle when it comes to sales growth? You know you have a great product or service, but you can’t seem to gain traction? A fresh perspective from someone who has a proven track record in various industries might be just what you need to get you (back) on track.

2. Uncovering new tools

There might be sales tools or resources that you’re not even aware exist! A sales consultant should be able to recommend tools that will help improve sales performance. And while technology might be something to consider, there could also be some less costly, easy-to-adopt tools that could take you a long way.

3. Sharing the tried and tested

When you hire a consultant, he/she will bring with them knowledge and best practices from a variety of industries. I call this innovating through cross-pollination; taking practices that have resulted in huge successes in one industry and applying them to another.  Chances are, you’ll end up doing something on the sales and marketing front that none of your competitors have even thought of.

4. Learning from others

Along with best practices, a sales consultant often has plenty of knowledge and experiences with what hasn’t worked. And while I’m all for learning through failure, it’s also awesome when you can learn from somebody else’s mistakes.

5. An unbiased opinion

Sometimes we need that unbiased opinion to help make the hard decisions. Perhaps you might need to eliminate a product or service that is not, and likely never will be, profitable. Or maybe you need a third-party to evaluate an underperforming team. Either way, it’s helpful to have someone who isn’t emotionally tied to the decision.

6. A teacher at heart

Most sales consultants love to teach (if you’re working with a sales consultant who doesn’t like to teach, I’d be alarmed.) Instead of paying for costly sales training courses or seminars that may or may not apply to your situation, your sales consultant should offer sales leadership coaching and sales team/individual training as a service that is tailored to your unique needs.

7. A lasting relationship

Whether you’re bringing on a consultant for a complete overhaul of your sales strategy and systems or for a very specific sales project, your sales consultant should provide you with a long-lasting business relationship. He/she should have a maintenance program in place, from quarterly reviews to accountability check-ins.  

8. A vast network

Your sales consultant, by nature, is a salesperson! As such, he/she should have a deep network. If there are other areas of your business that you need help with, he/she should be able to point you in the right direction, simply by reaching out to those he/she has established relationships with.

If you’re interested in discussing your business and how we might be a fit, please feel free to drop us a line. We’d love to hear from you!